Bird in Hand Soars in China
The Chinese wine market is an awakening giant and Bird in Hand is committed to establishing our reputation there. We are well on our way to achieving this goal, with sales flourishing since distribution commenced in 2009.
In 2011, Bird in Hand opened two stunning cellar doors in Liaoning province - one in Dalian, a Chinese coastal city of over six million people and a second in the port city of Yingkou.
Bird in Hand has created an impressive cellar door experience, complete with original vines transported from the Adelaide Hills winery, for the growing number of wine connoisseurs in China. The Dalian cellar door designed by leading Adelaide architect, David Burton, beautifully recreates the atmosphere of the Bird in Hand vineyard across three sprawling levels and 2,000 square metres.
It’s a truly magnificent space that perfectly complements the evocative flavours of the Bird in Hand wine ranges, olives and olive oils or our luxury fashion collection.
A New Wave of Wine Lovers
Wine has a long tradition in China although its popularity died out for many centuries. Thanks to an economic boom and globalisation, China has joined the world’s top ten wine-drinking countries with increasingly discerning palates.
The award winning and beautifully presented Bird in Hand range is a perfect fit with the Chinese desire for luxurious global brands. With a strong connection to the Adelaide Hills landscape, the new cellar doors perfectly showcase the internationally acclaimed Bird in Hand range to Chinese connoisseurs.
For more information about Bird in Hand’s China cellar doors, please contact us here.
